Introducing Aria: A Perfume Brand Inspired by Memory
As a graphic designer, I've crafted a unique naming and visual identity system for Aria, a perfume brand built on the evocative power of scent. We believe that everyday fragrances can serve as potent memory triggers, transporting us back to specific moments in time. With this concept in mind, we've developed a verbal and visual identity that captures the essence of smell and its connection to personal recollections.
Brand Name: Aria (meaning "air" or "melody") evokes a sense of lightness and emotion, perfectly capturing the ephemeral nature of scent and memory.
